The digital world has brought many benefits and conveniences to our lives, but it also has its share of problems and irritations. One of the most pressing issues is fraud and identity theft, which are becoming increasingly prevalent as more personal information is shared online. Harassment, hacking, and the constant demand for authentication are also significant concerns. To break free from these problems and irritations, a new approach is needed: Individual Centricity.
Individual Centricity is an approach that places the individual at the center of the digital experience. A true-individually centric approach means that the individual’s privacy and security are prioritized, and they have control over their personal information. It allows individuals to take ownership of their digital identity and have complete transparency and control over their personal data.
One of the critical benefits of Individual Centricity is that it helps to prevent fraud and identity theft. By giving individuals control over their personal information, they only need to share information necessary for a specific transaction or interaction. This individually-centric approach reduces the amount of personal information available online, making it more difficult for fraudsters and hackers to steal identities.
Another benefit of Individual Centricity is that it helps to combat harassment. By giving individuals control over their personal information, they can choose to share only the information they are comfortable with. This makes it more difficult for harassers to find and target individuals online. Suppose the person you are communicating with is also using an individually centric user-validation system like ICC’s 1TrueU. In that case, you will always know that the person you are dealing with is whom they profess to be. People that hide behind the cloak of anonymity will become a thing of the past.
Individual Centricity also helps to reduce the constant demand for authentication. By giving individuals control over their digital identity, and tools like 1TrueU, they authenticate themselves frictionlessly. Their mobile device knows who they are and can provide a numerical Confidence Index (CI) to others to provide surety. This eliminates the need for multiple usernames and passwords, reducing frustration and improving security. It’s what ICC calls Frictionless Existence. Validation is provided because you are the one using your device. “Words are Opinions, and Actions are Truth” – Marcus Aurelius
In summary, the digital world has brought many benefits and conveniences, but it also has its share of problems and irritations. To break free from these problems, an approach is needed that places the individual at the center of the digital experience: Individual Centricity. Giving individuals control over their personal information can reduce the risk of fraud and identity theft, combat harassment, and reduce the constant demand for authentication.